“But perhaps the most immediate gain from embracing the Big Society is that it moves social marketing away from perceptions of nannying. Rather than solely being something that is ‘done’ to people by the Government, social marketing becomes a skill that government can help others to develop and use – for the good of all.
In the immediate future, though, one argument may override all others: social marketing can save the Government money by preventing future demands on its services.”
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Posted by Witch Doctor 
The Witch Doctor's Aide Memoire 
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